Anca is a communications professional specializing in cultural projects, where she develops and implements media strategies, partnerships, and storytelling that bring complex artistic initiatives closer to their audiences. Since 2015, she has curated and communicated a wide range of cultural projects, from independent initiatives to large-scale events. For the East European Music Conference she is in charge of PR and Media Relations, coordinating the Comms team. She has worked on major cultural programs and festivals, including the Timișoara 2023 – European Capital of Culture program, where between 2023 and 2024 she coordinated media relations with local, national, and international press. Since 2022, she has been part of the Electric Castle team, coordinating the implementation of EC Talks. Her work also includes communication for large music events and artists such as Ed Sheeran, Scorpions, Deep Purple and Postmodern Jukebox, alongside communication strategies for multidisciplinary cultural projects, film festivals, performing arts initiatives, and independent artistic platforms.