Paula is a social media expert specializing in event and festival communications. She develops strategies that address all stages of online presence: before, during, and after events. Paula crafts micro-copy and leverages platform-specific tools to enhance communication. Since 2019, she has supported small and medium-sized festivals, cultural projects, and films. At EEMC, she creates and adapts our social media presence to consistently communicate our values, mission, and ideas across all channels. She has worked with music festivals including Holzstock Indie Festival, Balkanik Festival, Brașov Jazz and Blues Festival, and other culturally focused festivals such as Urban Eye Film Festival, RADAR New Media Art Festival, Dracula Film Festival, Dracula TiMes as part of the Timișoara 2023 – European Capital of Culture program, Collage Festival, SURSA International Light Art Festival, Strada Armenească Festival, and mixed-media art exhibitions such as steaua.young and innocent days or Grădina Deliciilor Sintetice in Timișoara.